Modern businesses operate in a competitive environment where businesses are competing for customers, clients and employees. In addition, these businesses operate in the same marketplace with similar products or services.
A business address, which is usually a business’ registered office, plays an integral part in this ever-competitive and modern world. It is the first thing a customer sees and is generally regarded as an important and influential factor in attracting customers. Here are some reasons why
Professional Image
A business address portrays the company’s image to its customers and clients. The location of a business can be more important than you might think. Customers are likely to do business with companies with an office or registered office in an area where they expect similar business types, i.e. similar businesses will be in the same physical location.
For example, customers would expect professional services such as lawyers or accountants to have their offices in an area where many other professionals are based. Customers of these types of businesses expect them to operate within a specific locality, which is important for the business’s image.
Marketing Tool
A business address can be very effective when it comes to marketing. An impressive business address helps customers instantly see your company as reputable and credible. An ideal business location should have a professional image, be prestigious stable and convey the type of services offered by the company.
Additionally, an appealing location can also help improve customer relations. If your company is located in an area that your clientele believes desirable, they are more likely to do business with you. It also makes it easier for them to visit or contact your company if their offices are near the same location.
Qualify for Benefits
The business location can also help the company qualify for certain benefits and incentives that it might not receive if its office was in a less desirable location.
For example, the government may allow businesses to qualify for certain benefits such as investment allowances or other tax breaks if their business address is in an area where unemployment levels are high. Benefits can also apply to small business loans or subsidies.
Competitive Edge
Your company can also benefit from having a competitive edge over your competitors if your business address is in an area where you are the only business based there. This gives you an advantage as customers are unlikely to choose another company if they already do business with yours.
For example, if you are a florist or gift shop, customers are likely to choose the local company if their business address is nearest their homes. This will enable them to conveniently visit your store and purchase products instead of travelling by bus or car further away for them to get there.
Contact Point for Customers
A business address can also be a convenient contact point for your customers. Customers are more likely to do business with companies that have an office or registered office as it is easier for them to contact you directly by telephone, email or fax without going through other channels.
For example, if a customer was to have an issue with your product, they can visit or contact your business at its registered office, where the staff will be available to help resolve the problem.
Protecting Your Business Interests
A business address can also protect your business and customers against fraud. It acts as a way of verifying that your business is genuine and that you are who you say you are. This ensures your customers will receive a service from a legitimate company with staff members available to assist them.
Customers feel more comfortable making online transactions when they know exactly where their money is going, how it is being spent, and what product or service they will receive.
Avoid Confusion with Another Business
A business address can help avoid customer confusion if more than one company is based in the same area.
For example, two companies named ABC Ltd may be registered at two different locations, but their services are similar, and a potential customer may mistake one for the other. Setting up a unique business address helps ensure that your business is easily recognized and established in your industry.
Get a Business Address Today
Having a business address can help increase your company’s credibility and professionalism. It also ensures that you can easily transact with customers and avoid any confusion between your company and another of the same name.
If you’re looking for a business address, ZEMLAR Offices provides a range of flexible business serviced offices in a safe yet central location. Contact one of our friendly advisors today to learn about the various services we can offer!
ZEMLAR OFFICES offers amenities, maintenance staff, private and semi-private spaces, all at affordable rates. Visit ZEMLAR OFFICES to see all the workplace solutions we offer, ranging from a one-day office to meeting rooms to private executive offices, and we guarantee that you’ll find something that works for you, and is fully serviced! Check out our wide range of locations, and of course, read our clients’ reviews for their honest opinion!
